I'm a Product Designer with 9 years of experience in the full end-to-end design cycle. I help teams think, design and optimise digital products that people love to use.
I am currently designing group travel experiences at Verve, where I'm also leading the development of our design system.
I previously spent two years at Irista, Canon's photo management app, working on several aspects of the product lifecycle, like onboarding, uploading and photo editing.
Before, I worked with startups, big companies and public sector organisations, some of these remote, on many different types of projects, both consumer and enterprise. I have experience in working with agile teams and I enjoy mentoring fellow designers.
UX STRATEGY / INTERACTION DESIGN / UI / PROTOTYPING / USER RESEARCH
My approach follows the principles of User Centred Design. I use a mix of data and soft insights to get a deep understanding of the user needs, identify gaps between product and opportunities and define the design strategy.
My design process involves the production of different assets with an increasing level of fidelity, from personas, to user journeys, to wireframes, mockups and prototypes. This method allows me to validate ideas and solutions early on, so that the result is the release of clever products that people want and are happy to use.